Established in Cleveland in 1900 at 43 Lisbon Street, Peerless Motors began producing De Dion-Bouton "machines" under license from the French Company. Engineer Louis P. Mooers designed the first Peerless models, as well as several proprietary engines. The first Peerless-branded vehicles appeared in 1902, with a front-mounted engine driving the rear wheels through a shaft. In 1904, Mooers penned the Green Dragon racecar and enlisted Barney Oldfield to drive it. The Green Dragon brought notability and success to Peerless, as Oldfield used it to set a number of early world automobile speed records.
In 1905, the 35-horsepower Green Dragon, competed in the world's first 24-hour endurance race in Columbus, Ohio. Piloted by Earnest Bollinger, Aurther Feasel, and briefly by Barney Oldfield, the Peerless led the race for the first hour before crashing into a fence, later finishing in 3rd place. From 1905-1907, Peerless experienced a rapid expansion in size and production volume.] As the Peerless namesake grew in fame, the company began producing increasingly higher-priced models with a focus on luxury. Notable customers included Cornelius Vanderbilt and John D. Rockefeller. In 1911, Peerless was one of the first car companies to introduce electric lighting on their vehicles, with electric starters added in 1913. In 1915, the firm introduced its first V8 engine, intending to compete with the Cadillac V8 introduced a year earlier. This model became Peerless' staple production vehicle until 1925, when engines produced by other manufacturers were first used in Peerless models.
In 1929, the entire Peerless range was redesigned to compete with other vehicles produced by Stutz and Marmon. This move saw increased sales, and for 1930 another design refresh was undertaken. The Peerless-designed V8 was replaced by a Continental straight-8 as a cost-saving measure. However, the Great Depression that began in 1929 greatly reduced the sales of luxury automobiles. Peerless stripped down production and attempted to market one line of vehicles to wealthy Americans who were not affected by the depression. In 1930-31, Peerless commissioned Murphy Body Works to design what the company envisioned as its 1933 model. The task was assigned to a young Frank Hershey, who produced a remarkably clean, elegant vehicle. A single V16-engined 1931 Peerless was finished in June 1931, the last Peerless ever produced.
Peerless remained an idle business until the end of Prohibition in 1933 allowed the manufacture of alcohol. Peerless then revamped its factory and gained a license to brew beer under the Carling Black Label and Red Cap ale brands.
One of the "Three Ps"-Packard, Peerless, and Pierce-Arrow-Peerless was known for building high-quality, luxury automobiles.Peerless popularized a number of vehicle innovations that later became standard equipment, including drum brakes and the first enclosed-body production cars.
This amazingly original and completely intact example would actually clean up quite well in the opinion of the author. With a custom Raulang body, this interesting long wheelbase sedan looks like a fine original car to me that should be preserved rather than restored. The car has a known history having lived in the Dodson Collection for many years. The engine does run so this could end up being the barn find of the year, or at least the first quarter.
This is believed to be the only remaining 8 cylinder Peerless from 1928.