1932 Packard 900 Convertible Coupe

Packard was founded by brothers James Ward Packard , William Doud Packard and his partner George Lewis Weiss in the city of Warrne OH. James Ward believed that they could build a better horseless carriage that the Winton cars owned by Weiss (An important Winton stockholder) and James Ward, himself a mechanical engineer, had some ideas how to improve on the designs of current automobiles. By 1899, they were building vehicles. The company, which they called the Ohio Automobile Company, quickly introduced a number of innovations in its designs, including the modern steering wheel and years later the first production 12-cylinder engine.

While Ford was producing cars that sold for $440, the Packards concentrated on more upscale cars that started at $2,600. Packard automobiles developed a following not only in the United States, but also abroad, with many heads of state owning them.

In need of more capital, the Packard brothers would find it when Henry Joy, a member of one of Detroit's oldest and wealthiest families, bought a Packard. Impressed by its reliability, he visited the Packards and soon enlisted a group of investors that included his brother-in-law, Truman Newberry. In 1902, Ohio Automobile Company became Packard Motor Car Company, with James as president. Packard moved its automobile operation to Detroit soon after and Joy became general manager and later chairman of the board. The Packard's factory on East Grand Boulevard in Detroit was designed by Albert Kahn, and included the first use of reinforced concrete for industrial construction in Detroit. When opened in 1903, it was considered the most modern automobile manufacturing facility in the world and its skilled craftsmen practiced over eighty trades.The 3.5 million ft2 (325,000 m²) plant covered over 35 acres (142,000 m²) and straddled East Grand Boulevard. It was later subdivided by eighty-seven different companies. Kahn also designed The Pacakrd Proving Grounds at Utica, MI.

Throughout the nineteen-tens and twenties, Packard built vehicles consistently were among the elite in luxury automobiles. The company was commonly referred to as being one of the "Three P's" of American motordom royalty, along with Pierce and Peerless. Packard's leadership of the luxury car field was supreme.

Entering into the 1930s Packard attempted to beat the stock market crash and subsequent depression by manufacturing ever more opulent and expensive cars than it had prior to October 1929. The Packard Twin Six was introduced for 1932, and re-named the Packard Twelve for the remainder of its run (through 1939). For one year only, 1932, Packard tried fielding an upper-medium-priced car called the Light Eight. This effort was doomed to failure not because the cars were not attractive or competitive, but rather that Packard simply did not know how to build cars on a mass production basis, they built these cars by hand right next to the senior cars. They lost money on every one of them. It was not until they built an entirely new plant set up for mass production in 1936 specifically for the junior cars that Packard could produce a more affordable car.

The 1932 Light 8 is a legendary car, with advanced styling that found its way into the entire line from that point forward. The styling cues in the Light 8, are clearly evident in the 33 and 34 senior cars. The shovel nose grill is one thing that immediately identifies the light 8, and many people consider the light 8 the most attractive Packard ever built. The Convertible Coupe is the most desirable Light 8. It is a simply stunning car with a low muscular stance, a seemingly chopped top, and a short bobbed tail. Less than 50 of these cars exist. They are also quite drivable with nimble steering and a nice ride quality that is a big improvement over the earlier cars.

 

This exceptional example is one of the best you will find. The car is fully restored to a very high level and runs and drives without fault. A proven tour car that is equally at home on the show field, is hard to find and we have one here!

 


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Asking $175,000.

Price Reduced to $147,500.

Reasonable Offers Considered

800-837-9902


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