The Jeepster is an automobile originally produced by Willys-Overland Motors from 1948 to 1950. It was developed in hopes of filling a gap in the company's product line, crossing over from their "utilitarian" proto SUVs and trucks to the passenger automobile market. The basic model included numerous deluxe features and interior fittings in addition to a high level of standard equipment that cost extra on other automobiles.
After World War II, Jeep trademark owner, Willys, began producing and marketing the "CJ" (for Civilian Jeep) to farmers, foresters, and others with similar utilitarian needs. It also began producing the Jeep Wagon/Panel Utility/Pick-up in 1946, and the Jeep Truck in 1947.
Seeing a gap in their product lineup, Willys developed the Jeepster to crossover from their "utilitarian" trucks to the passenger automobile market. Willys-Overland lacked the machinery to form deep-drawn fenders or complicated shapes, so the vehicle had to use a simple and slab-sided design. Industrial designer Brooks Stevens styled a line of postwar vehicles for Willys using a common platform that included the Jeep pickup and station wagon, as well as a sporty two-door open car that he envisioned as a sports car for veterans of World War II.
The Willys-Overland Jeepster ("VJ" internally) was introduced in April 1948, and produced through 1950. Some leftover models were sold under the 1951 model year A total of almost 20,000 were manufactured.
The Jeepster name was revived in 1966 on a new model, the C-101 Jeepster Commando. American Motors (AMC), Willys-Overland's successor, removed Jeepster from the name for 1972, ending production after 1973.
This very nice example is in excellent running and driving condition, having been recently proefessionaly recommissioned mechanically. Finished in the desirable Red/Black, This Jeepster is just the thing for sunny summer day cruising, and will be a welcome attendee at any local cruise in or car show.